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Content Marketing Getting More Attention; B2B Sees Lead Gen Potential

Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over...

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Content Must be Engaging and Compelling to be Successful, Say B2B Marketers

Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month. Instead, it’s all about engaging and...

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In-Person Events Rated Most Effective By B2B Content Marketers

B2B marketers are almost universally using social media to distribute content, but less than half rate it as effective, according to [download page] a new study from the Content Marketing Institute...

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Agencies Say Referrals, Networking Best For Drumming Up New Biz

About 8 in 10 agencies surveyed by RSW/US [pdf] believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%). But, that doesn’t mean that...

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B2B Print Advertising Revenues Failing to Keep Pace With 2011 Levels

B2B print advertising revenues remained below 2011 levels in July, as they have every month this year, per the latest Business Information Network report from the Association of Business Media (ABM)....

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B2B Exhibitors: Attendees Want To Find New Vendors, Are Open-Minded

The primary reason attendees visit a B2B exhibition is still to find new products and vendors, as it has been for decades now, says the Center for Exhibition Industry Research (CEIR) in a new report...

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B2C Content Marketers Put Social To Work, Report Good Results

86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs), finds a new report from the Content Marketing Institute (CMI) and...

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Traditional Media Not A Good Source of Leads, Say B2B Marketers [Corrected]

Editor’s note: A previous version of this article, with the headline “Traditional Media Delivers Low Quantity – But Highest Quality – Leads, Say B2B Marketers” used data provided by Software Advice...

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Online Channels – Led by Email – to Capture More Marketing Dollars Next Year

45% of business leaders expect to increase their marketing budgets in 2013, according to [pdf] survey results from StrongMail. Email marketing and social media are top of the spending agenda, with a...

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2012 A Busy Year For Marketing Services & Tech Sector M&A

Merger and acquisition (M&A) activity in the marketing services and technology sector saw strong growth in 2012, according to a new report from The Jordan, Edmiston Group (JEGI). There were 458...

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Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix

Senior marketers are lukewarm about mobile’s importance to their local marketing agendas, according to [download page] results from a new study by the CMO Council. Asked how mobile will impact their...

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TV Rated Most Effective Advertising Channel by SMBs

TV ads might get just a small share of SMB marketing budgets, but they’re perceived as extremely effective, according to results from a soon-to-be-released Vocus survey, conducted by Edge Research. The...

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Event-Hosting Small Businesses Look to Workshops for Success

More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success, according to new data released by EventSpot by Constant Contact. On...

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31% of Marketers Consider Events Essential to Doing Business

The CMO Council and Exhibit & Event Marketers Association (E2MA) have released a new report [download page] examining events and trade shows and their contributions to customer engagement. Among...

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Event Producers Say Online Attendance Trending Up

Recent research indicates that many marketers consider events to be of significant importance to their businesses, and that small businesses share that belief. According to a new study [download page]...

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Inbound Phone Calls, In-Person Visits Said Best for Generating Sales Leads

Talking to people works, according to results from Ifbyphone’s “State of Marketing Measurement: Survey Report” [download page]. Asked to rate various marketing tools for their effectiveness in...

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Millennials Recognize Growing Value of Face-to-Face Interactions

Perhaps the exhibitions industry shouldn’t be too worried about younger, digitally-obsessed generations shunning face-to-face contact. According to a new study [download page] from the Center for...

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B2B Media and Info Industry Revenues Up 3.4% in 2012

Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011, details the Association of Business Media (ABM) in...

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Email Subject Lines: Which Terms Work, and Which Don’t

Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the...

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US Promotional Product Sales Up 4.4% Last Year

US promotional products industry revenues increased by 4.4% to $18.5 billion last year, per a new report [pdf] from Promotional Products Association International (PPAI). That marked the 3rd...

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